What is SEO? A Beginner's Guide to Search Engine Optimization
What is SEO? A Beginner's Guide to Search Engine Optimization Search Engine Optimization (Web optimization) is the practice of upgrading a website to expand its visibility when individuals look for products or services connected with your business in web search engines like Google, Bing, and Yahoo. The better visibility your pages have in search results, the more probable you are to stand out and draw the attention of existing clients to your business. For beginners, Web optimization could appear to be complex, however, understanding its principal perspectives can have a huge effect on your online presence. How Search Engines Work To understand SEO, it's essential to know how search engines operate. They use three primary functions: crawling, indexing, and ranking. Crawling: To find fresh and updated content, search engines use spiders or bots to crawl the internet. These bots gather information about pages by following links from one to another. Indexing: Following the cra...